About us

Celebration of Australian food, beverages and cuisine

We are Taste of Australia

Taste of Australia is the celebration of our delicious, fresh and safe Australian food, beverages and cuisine. Initiated in 2016, our program last year was supported by over 60 sponsors and partners from both Australia and Vietnam, and we’re looking forward to making Taste of Australia 2017 bigger and better than ever! This year we are expanding the concept of ‘Taste’ to design and fashion in partnership with Vietnam International Fashion Week.

Promote

Promote Australian food, beverages, innovation and design to Vietnamese industry and consumers through a range of trade and consumer events.

Share

Share Australia’s modern and sophisticated culinary culture and culinary education with the Vietnamese market

Reinforce

Reinforce Australia’s international reputation as a supplier of high-quality food and beverages that are green, safe, sustainable and healthy.

Ambassador’s Message

When I arrived in Hanoi in July 2016 to take up my position as Ambassador, after previous postings in Malaysia and Indonesia, I was confident that I had a feel for a country I had been visiting as a tourist and diplomat since 1998. But the old Vietnam I knew has been replaced by a new, cutting-edge Vietnam: more dynamic, affluent, and more aspirational than I remembered. Since arriving I have witnessed first-hand the growing demand of new, middle-class Vietnamese consumers for high-quality, safe and healthy food and beverage products and the increased sophistication and internationalisation of the Vietnamese culinary culture.

To meet these demands, and support new business partnerships between our nations, the Australian Government is proud to present Taste of Australia. In 2017 Taste of Australia will aim to increase Vietnamese industry and consumer knowledge about the vast array of Australian food and beverage products currently available. It will also share with the Vietnamese people the creativity and diversity of our culinary culture, and our world-class culinary education system, and our innovation in design and fashion.

Australia enjoys a strong reputation as a supplier of premium food and beverages to Vietnam for many years and Australian products, particularly our world-famous beef and wine, are now widely available. As the market continues to expand, Vietnamese consumers demand more clean and safe Australian products, and more Australian producers are seeking to establish new connections in Vietnam.

I invite you to participate in Taste of Australia’s many events and promotions throughout April 2017 – as a producer, supplier, importer, distributor, retailer, hotelier, restauranteur or food lover! Your involvement will help make Taste of Australia a true celebration of Australia’s sophisticated and modern culinary and design culture, and bring new (and delicious) business opportunities to our two nations. The Australian Government and its partners look forward to seeing you at Taste of Australia.

H.E. Mr Craig Chittick

Australian Ambassador to Vietnam

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