About Us

Celebration of Australian food, beverages and cuisine

We are Taste of Australia

Taste of Australia is the annual celebration of our delicious, fresh Australian food and beverages, as well as our world-class cuisine and culinary education. Initiated in 2016, Taste of Australia 2017 was supported by over 100 sponsors and partners from both Australia and Vietnam! We’re looking forward to making Taste of Australia bigger and better than ever in 2018 as Australia and Vietnam celebrate the 45th anniversary of diplomatic relations.

 

Promote
Promote Australian food, beverages, innovation and design to Vietnamese industry and consumers through a range of trade and consumer events.
Share
Share Australia’s modern and sophisticated culinary culture and culinary education with the Vietnamese market
Reinforce
Reinforce Australia’s international reputation as a supplier of high-quality food and beverages that are green, safe, sustainable and healthy.

Message from our Ambassadors

H.E. Mr Craig Chittick
Australian Ambassador to Vietnam
H.E. Mr Craig Chittick

When I arrived in Hanoi in July 2016 to take up my position as Ambassador, after previous postings in Malaysia and Indonesia, I was confident that I had a feel for a country I had been visiting as a tourist and diplomat since 1998. But the old Vietnam I knew has been replaced by a new, cutting-edge Vietnam: more dynamic, affluent, and more aspirational than I remembered. Since arriving I have witnessed first-hand the growing demand of new, middle-class Vietnamese consumers for high-quality, safe and healthy food and beverage products and the increased sophistication and internationalisation of the Vietnamese culinary culture.

To meet these demands, and support new business partnerships between our nations, the Australian Government is proud to present Taste of Australia. In 2017 Taste of Australia aimed to increase Vietnamese industry and consumer knowledge about the vast array of Australian food and beverage products currently available. It also shared with the Vietnamese people the creativity and diversity of our culinary culture, and our world-class culinary education system, and our innovation in design and fashion.

Australia enjoys a strong reputation as a supplier of premium food and beverages to Vietnam for many years and Australian products, particularly our world-famous beef and wine, are now widely available. As the market continues to expand, Vietnamese consumers demand more clean and safe Australian products, and more Australian producers are seeking to establish new connections in Vietnam.

I invite you to participate in Taste of Australia’s many events and promotions throughout April – as a producer, supplier, importer, distributor, retailer, hotelier, restauranteur or food lover! Your involvement will help make Taste of Australia a true celebration of Australia’s sophisticated and modern culinary and design culture, and bring new (and delicious) business opportunities to our two nations. The Australian Government and its partners look forward to seeing you at Taste of Australia.

Luke Nguyen
Australian-Vietnamese Celebrity Chef
Luke Nguyen

From a young age, Luke Nguyen worked in his parents’ Vietnamese restaurant in Cabramatta in western Sydney. ‘Before going to school, I would go to the market in the morning and buy all the fresh herbs and fresh vegetables for the restaurant. I loved picking out the freshest, most premium produce.’

After finishing school Luke worked in some of Australia’s best restaurants and then, at the age of 19, he set off for Vietnam. ‘I travelled north and south and educated myself on regional Vietnamese cuisine and the culture, meeting local cooks, and jotting down recipes and interesting ingredients’, he says. On the back of that trip, he set up his first restaurant, Red Lantern in Sydney, and has travelled to Vietnam every year since to keep learning. Today, Luke is a world-renowned restauranteur with bestselling cookbooks and a television cooking show shown in 160 countries.

Luke loves to promote ‘fresh and premium quality’ produce from Australia so it was an easy decision for him to become the Taste of Australia Ambassador in Vietnam. Luke works closely with the teams at the Australian Embassy in Hanoi and Consulate-General in Ho Chi Minh City on events and activities that promote Australia’s culinary prowess. ‘We all have one goal, which is to promote Australia in Vietnam through food. We work together on a variety of great events, we hold wine dinners, we hold competitions, we have big barbecues and the Vietnamese love it’, he says.

Luke also wants to encourage Australian companies to do business in Vietnam. ‘There are great opportunities in Vietnam for Australian companies. Vietnam is really taking off. People in Vietnam want great produce and they’re willing to pay for it, and so the more Aussie products we have over here––safe, ethical and sustainable––the better’. He enthusiastically recounts ‘We love our baguettes in Vietnam. Did you know 75% of the wheat that’s used for baguettes, comes from Australia?’

Luke has just opened his first restaurant in Vietnam, Vietnam House in HCMC. ‘I couldn’t do this 15 years ago, but now I’m confident I can produce the food I want. I’m taking Vietnamese cuisine and elevating it to the world stage, because of the products we get here now’, he says. ‘If you say you’ve got the cheese from Australia, or you say the wine is from Australia, or this beef is from Australia, people already have it in their mind that it is premium.’

Luke is passionate about what he does. ‘I love telling stories through food. I love wearing my Vietnamese–Australian badge. Australia has such a great reputation in Vietnam. Our food is known to be the best in the world. I love promoting that.’